PENGEMBANGAN PAKET WISATA DIGITAL DANAU BIRU, KARANG SIDEMEN, LOMBOK TENGAH

M. Arya Bayu Kusnendar; Komang Mahawira; Achlan Fahlevi Royanow

doi:10.47492/jih.v13i1.3318

M. Arya Bayu Kusnendar Politeknik Pariwisata Lombok, Indonesia
Komang Mahawira Politeknik Pariwisata Lombok, Indonesia
Achlan Fahlevi Royanow Politeknik Pariwisata Lombok, Indonesia

DOI: https://doi.org/10.47492/jih.v13i1.3318

Keywords: Blue Lake, Karang Sidemen, digital tourism, tourism, West Nusa Tenggara, SWOT analysis

Abstract

This research focuses on developing a digital tour package for Lake Biru in Karang Sidemen Village, Central Lombok, to increase the attractiveness of local tourism. The research background notes the significant development of tourism in West Nusa Tenggara (NTB) thanks to increasingly better facilities. Digital transformation and the use of social media have become the main tools in promoting tourist destinations. The research method used is a descriptive qualitative approach with case studies through observation, semi-structured interviews and documentation. The research results show that Blue Lake, with its natural beauty and various activities, has great potential to be promoted through digital strategies. However, there are challenges in terms of accessibility and competition with other nearby destinations. SWOT analysis identifies strengths, weaknesses, opportunities and threats in developing digital tourism packages. The research conclusions suggest the use of social media and online platforms for effective promotion, as well as improving supporting facilities to increase visibility and tourist attraction, which can ultimately contribute positively to the local economy.

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