PERAN STRATEGI MANAJEMEN SUMBER DAYA MANUSIA TERHADAP KEUNGGULAAN KOMPETITIF DI ERA GLOBALISASI

Niken Mega Ayuningtyas

doi:10.47492/jih.v12i2.2985

Niken Mega Ayuningtyas Program Studi Magister Manajemen, Sekolah Pascasarjana, Universitas Winaya Mukti, Bandung, Indonesia

DOI: https://doi.org/10.47492/jih.v12i2.2985

Keywords: Strategy, Human Resource Management, Competitive Advantage

Abstract

Human Resources are the main factor in driving a company's success in the era of global competition. Globalization triggers the emergence of competition in various fields such as economic, social, cultural, political, environmental and others. Progress in these various fields is increasing, so now every company is trying and being required to obtain appropriate and competent human resources to encourage the company's success so that it is able to compete with other companies. This research analyzes the influence of the strategic role of human resource management in companies, considering the importance of the role of human resources in a company's competitive advantage. The purpose of this writing is to determine the extent of research development related to this topic. The method used in this research is an exploratory approach with the library research method reviewing the content or identifying several articles from both national and international journals. The research results show that the role of human resources also has an impact on the image and reputation of the organization. In the digitally connected global era, information about organizations can be easily accessed by a wide audience. When HR shows professional, ethical and responsible behavior, this builds trust and satisfaction with customers, employees and other stakeholders so that the role of human resource management strategy is very important to encourage competitive advantage in the era of globalization.

References

[1] Darmadi. (2022). Strategi Manajemen Sumber Daya Manusia dalam Meningkatkan Keunggukan Kompetitif. Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Tanjungpura, Vol.10, No.02
[2] Pakaya, Rahman. (2011). Pengaruh Manajemen Sumber Daya Manusia Strategi Manajemen Transpormasi terhadap Keunggulan Bersaing. Fakultas Ekonomi dan Bisnis Universitas Negeri Gorontalo. Vol. 08 no. 03.
[3] Manmohan Joshi.(2013).Human Resource Management, USA: Bookboo
[4] Miles, R. & Snow, C. 1984. Organizational Strategy, Structure & Process. New York: MacGraw-Hill.
[5] Barney, J. B. 1991. Firm Resources and Sustained Competitive Advantage. Journal of Management Vol. 17 pp 99–120.
[6] Barney, J.; Wright, M.; and Ketchen Jr., D.J. 2001. The Resource-Based View of the Firm: Ten Years After 1991. Journal of Management Vol. 27 pp 625–641.
[7] Barney, J. B. 2007. Gaining and Sustaining Competitive Advantages. Third Edition. New Jersey
[8] Permadi, H., & Prayetno, S. (2023). Praktek-Praktek Pengelolaan SUmber Daya Manusia dalam Bisnis Modern untuk Meraih Keunggulan Kompetitif.. Media Bina Ilmiah, 17(8), 2013-2024
[9] Hays, Steven, and Plagens, Gregory. 2002. Human Resource Management Best Practices and Globalization: The Universality of Common Sense. Public Organization Review: A Global Journal. Vol. 2 (4) pp 327–348.
[10] Idrus, Syech, dkk. (2023). Implementasi Kebijakan Manajemen Sumber Daya Manusia yang Efektif dalam Meningkatkan Kinerja Organisasi di Era Bisnis Global. Jurnal Ilmiah MEA (Manajemen, Ekonomi dan Akuntansi). Vol. 7. No.1, 2023.
[11] Daniswari, Ni Putu Ayu, dkk. (2023). Strategi Manajemen Sumber Daya Manusia dalam Meningkatkan Efektifitas Kerja Karyawan pada CV. Kori Dewata Karya Tabanan. Jurnal Research of Management (JARMA). Vol. 4 No. 02 Juni 2023. 237-248.
[12] Miles, R. & Snow, C. 1984. Organizational Strategy, Structure & Process. New York: MacGraw-Hill.
[13] Milner, E.M. 2000. Managing Information and Knowledge in the Public Sector. Routledge.
[14] Porter, M. E. (1985). Competitive Strategy: Techniques for Analyzing Industries and Competitors. The Free Pres
[15] Miller P, 1989, Strategic Human Resources Management: What it is and What it isn’t, Personnel Management Journal, February
[16] Schuller, R.S. 1995. Managing Human Resources. 5th. Edition. Minnipols/St. Paul Weat Publishing Company.
[17] Ulrich, Dave. 2000. Human Resources champions. Boston: Harvard Business School Press.
[18] Ulrich, D, 1998, A New Mandate for Human Resources., Harvard Business Review. January- February, 124-234
[19] Boxal, P. 2005, The Strategic Human Resources Debate and the Resource Based View of the Firm, Human Resources Management Journal, Vol. 6, N0. 3, pp. 59-75