EKSISTENSI PRODUK LOKAL DI KAWASAN WISATA: STUDI KOMPARASI KAWASAN PANTAI CEMARA LEMBAR
Keywords:
Produk Lokal, UMKM, Destinasi Wisata
Abstract
Tujuan dari penelitian ini adalah mengidentifikasi berbagai produk local, menuyusun strategi pengembangan produk lokal, dan menjelaskan kelebihan dan kelemahan produk lokal di kawasan wisata Pantai Cemara Lembar. Jenis penelitian ini adalah penelitian kualitatif, metode pengumpulan data melalui wawancara, Observasi dan Dokumentasi. Dari hasil penelitian dapat diuraikan sebagai berikut: 1. Produk lokal di kawasan Pantai Cemara Lembar teridentifikasi antara lain: a. Produk barang/produksi yaitu kuliner, terasi, keripik, b. Produk jasa, seperti hutan mangrove, makam keramat, camping ground dan homestay. 2. Strategi pengembangan produk lokal di kawasan Pantai Cemara Lembar: a. Melakukan promosi melalui media cetak maupun online, b. Mengembangkan produk yang memiliki daya tarik obyek wisata, c. Membuat peraturan terkait menjaga kelestarian ekosistem lingkungan, d. Kerjasama dengan pihak sthakeholders, e. Menyediakan sarana dan prasarana yang memadai, f. Pengembangan produk lokal (barang/pengolahan) dapat mengimplementasikan strategi pemasaran 4P (Poduct, Price, Place, Promotion). 3. Kelebihan produk lokal di kawasan Pantai Cemara Lembar antara lain a. Memberi dampak positif terhadap kondisi ekonomi masyarakat/UKM di kawasan wisata, b. Harganya relative terjangkau bagi konsumen pengunjung kawasan wisata, c. Adanya Peraturan Pemerintah Kabupaten (Perda), Peraturan Desa (Perdes), Peraturan Lokal (Awiq-Awiq) sebagai rujukan aktivitas ekonomi masyarakat, pengusaha UKM di kawasan wisata, d. Terbentuknya Pokdarwis, Kelompok Usaha Bersama (KUB) di kawasan wisata, e. Pemandangan pantai dan pohon mangrove yang indah di kawasan wisata. Sedangkan kelemahannya antara lain: a. Pengunjung/wisatawan di kawasan Pantai Cemara yang rame tidak setiap waktu/hari, hanya pada periode tertentu (sabtu dan minggu), b. Bahan bakunya terbatas dan untuk memperolehnya agak jauh, c. Manajemen usahanya yang kurang baik, tentu ini tidak terlepas dari tingkat kemamampaun/ketrampilan SDM yang masih rendah, d. Promosi/pemasaran produk lokal masih kurang, e. Modal usaha relative kecil sehingga tidak bisa pengembangan produksi dan kreatif maupun inovasi, f. Kurangnya penyuluhan dan pembinaan lapangan oleh instansi terkait untuk memberikan pemahaman kepada masyarakat maupun pengusaha UKM
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[25] Karelakis, C., Papanikolaou, Z., Theodosiou, G., & Goylas, A. (2021). Local Products Dynamics and the Determinants of Purchasing Behaviour. Studies in Business and Economics, 16(3). https://doi.org/10.2478/sbe-2021-0046
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[27] Kiss, K., Ruszkai, C., Szucs, A., & Koncz, G. (2020). Examining the role of local products in rural development in the light of consumer preferences-Results of a consumer survey from Hungary. Sustainability (Switzerland), 12 (13). https://doi.org/10.3390/su12135473
[28] Lambarraa-Lehnhardt, F., Ihle, R., & Elyoubi, H. (2021). How success fulisorig inlabeling in a developing country context? Moroccancon sumers’ preferences toward local products. Sustainability (Switzerland), 13(15). https://doi.org/10.3390/su13158433
[29] Lee, P., Hunter, W. C., & Chung, N. (2020). Smart tourism city: Developments and transformations. Sustainability (Switzerland), 12(10). https://doi.org/10.3390/SU12103958
[30] Madaleno, A., Eusébio, C., &Varum, C. (2019). The promotion of local agro-food product sthrough tourism: a segmentation analysis. CurrentIssues in Tourism, 22(6). https://doi.org/10.1080/13683500.2017.1296417
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[33] Peypoch, N., Randriamboarison, R., Rasoamananjara, F., & Solonandrasana, B. (2012).Thelength of stay of touristsin Madagascar.Tourism Management,33(5), 12301235.https://doi.org/10.1016/j.tourman.2011.11.003
[34] Rahmi, S. A. (2016). Pembangunan Pariwisata dalam Perspektif Kearifan Lokal. Reformasi Vol 6 No.1
[35] Ramukumba, T., Mmbengwa, V. M., Mwamayi, K. A., & Groenewald, J. A. (2012). Analysis of local economic development (LED) initiated partnership and support services for emerging touris mentrepreneurs in George municipality, Western Cape Province, RSA. Tourism Management Perspectives, 2–3. https://doi.org/10.1016/j.tmp.2011.12.006
[36] Rodríguez-Pose, A., & Palavicini-Corona, E. I. (2013). Does local economic development reallywork? Assessing LED across Mexican municipalities. Geoforum, 44. https://doi.org/10.1016/j.geoforum.2012.07.010
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[38] Sanches-Pereira, A., Onguglo, B., Pacini, H., Gómez, M. F., Coelho, S. T., & M uwanga, M. K. (2017). Fostering local sustainable development in Tanzania by enhancing linkages between tourism and small-scale agriculture. Journal of Cleaner Production, 162. https://doi.org/10.1016/j.jclepro.2017.06.164
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Published
2023-12-16
How to Cite
Masrun, M., Mahmudi, H., Yuniarti, T., Fatimah, H. S. and Firmansyah, M. (2023) “EKSISTENSI PRODUK LOKAL DI KAWASAN WISATA: STUDI KOMPARASI KAWASAN PANTAI CEMARA LEMBAR”, Jurnal Ilmiah Hospitality, 12(2), pp. 675-690. doi: 10.47492/jih.v12i2.2983.
Section
Articles
