Religiositas Dalam Adopsi Makanan Halal: Peran Mediasi Halal Food Awareness
Keywords:
Halal Food Awareness, Religiositas, Niat Konsumen, Perilaku Konsumen, Muslim Generasi Z.
Abstract
Tujuan dari penelitian ini adalah untuk menyelidiki faktor-faktor yang mempengaruhi niat untuk adopsi produk makanan halal. Sampel 125 merupakan muslim generasi Z yang berdomisili di Kota Mataram, Nusa Tenggara Barat dan telah berpengalaman dalam membeli produk makanan. Data penelitian dikumpulkan melalui kuesioner online dengan teknik random sampling. Data penelitian yang telah dikumpulkan kemudian dianalisis menggunakan Struktural Equation Modelling berbasis varians dengan menggunakan alat bantu SmartPLS.3. Penelitian ini secara signifikan membuktikan bahwa religiositas dan halal food awareness memiliki pengaruh yang signifikan terhadap niat untuk membeli produk makanan halal. Selain itu, ditemukan bahwa halal food awareness mampu memediasi hubungan antara religiositas terhadap niat membeli produk makanan halal. Hasil ini secara jelas mengindikasikan bahwa halal food awareness dan religiositas memiliki peranan penting dalam menentukan niat untuk membeli produk makanan halal.
References
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[19] Nurhidayana, A., & Juniarti, R. P. (2021). Bagaimana Generasi Milenial Membeli Makanan Halal? Peran Religious Belief, Subjective Norm, dan Halal Awareness. Jurnal Manajemen Dan Bisnis Sriwijaya, 18(4), 213–224. https://doi.org/10.29259/jmbs.v18i4.11957
[20] Septiani, D., & Ridlwan, A. A. (2020). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55–60. https://doi.org/10.15575/ijhar.v2i2.6657
[21] Sholihin, M., & Ratmono, D. (2013). Analisis SEM-PLS dengan WarpPLS 3.0 untuk hubungan nonlinier dalam penelitian sosial dan bisnis. Yogyakarta: Andi.
[22] Suleman, S., Sibghatullah, A., & Azam, M. (2021). Religiosity, halal food consumption, and physical well-being: An extension of the TPB. Cogent Business and Management, 8(1), 1–17. https://doi.org/10.1080/23311975.2020.1860385
[23] Suryowati, B., & Nurhasanah, N. (2020). Label Halal, Kesadaran Halal , Religiusitas dan Minat Beli Produk Kosmetik Halal. Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi Dan Bisnis, 9(01), 11–20. Retrieved from https://ejurnal.swadharma.ac.id/index.php/kompleksitas/article/view/17
[24] Usman, H., Chairy, C., & Projo, N. W. K. (2021). Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food. Journal of Islamic Marketing, 1–22. https://doi.org/10.1108/JIMA-01-2021-0027
[25] Zuhriyah, K., Djaelani, A. K., & Slame, A. R. (2020). Pengaruh Pengetahuan Produk Halal, Religiusitas dan Halal Awareness Terhadap Keputusan Pembelian Kosmetik Halal. E – Jurnal Riset Manajemen PRODI MANAJEMEN, 9(13), 1–16.
[2] Burhani, H., Awaludin, A., Haryadi, D., & Fauziah. (2020). Sudahkah Muslim Milenial Indonesia Sadar Halal? Jakarta: Puslitbang Bimas Agama dan Layanan Keagamaan. Retrieved from https://simlitbangdiklat.kemenag.go.id/simlitbang/spdata/upload/policy_paper/16202880692._Policy_Paper_-_Milenial_Sadar_Halal_[13-1-2021]_.pdf
[3] DinarStandart. (2020). State of the Global Islamic Economy Report 2019/2020. Dubai: Dubai the Capital of Islamic Economy.
[4] DinarStandart. (2021). State of the Global Islamic Economy Report 2020/2021. Dubai: Dubai the Capital of Islamic Economy. Retrieved from https://cdn.salaamgateway.com/special-coverage/sgie19-20/full-report.pdf
[5] DinarStandart. (2022). State of the Global Islamic Economy Report 2022. Dubai: Dubai Economy and Tourism.
[6] Fadilah, T. N., Purwanto, P., & Alfianto, A. N. (2022). Tingkat Pengetahuan dan Produk Halal dalam Keputusan Pembelian Makanan Halal. Jurnal Bisnis Dan Kewirausahaan, 18(1), 1–10.
[7] Ghansah, F. A., Chen, J., & Lu, W. (2022). Developing a user perception model for smart living: A partial least squares structural equation modelling approach. Building and Environment, 222, 109399. https://doi.org/10.1016/j.buildenv.2022.109399
[8] Ghozali, I., & Latan, H. (2015). Partial Least Square Konsep, Teknik, dan Aplikasi Menggunakan Program SmartPLS 3.0 untuk Penelitian Empiris. Semarang: Badan Penerbit Universitas Diponegoro.
[9] Hair, Joe F, Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
[10] Hair, Joseph F., Babin, B. J., & Krey, N. (2017). Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations. Journal of Advertising, 46(1), 163–177. https://doi.org/10.1080/00913367.2017.1281777
[11] Hair, Joseph F., Ringle, C. M., & Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance. Long Range Planning, 46(1–2), 1–12. https://doi.org/10.1016/j.lrp.2013.01.001
[12] Hair, Joseph F, Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
[13] Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
[14] Herianto. (2023). Menelisik Perilaku Konsumen Pemuda dalam Industri Halal : Apakah Mereka Memilih Berbeda ? Prosiding Konferensi Integrasi Interkoneksi Islam Dan Sains, 5, 57–62.
[15] Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS-SEM: The inverse square root and gamma-exponential methods. Information Systems Journal, 28(1), 1–37. https://doi.org/10.1111/isj.12131
[16] Kurniawati, D. A., & Savitri, H. (2020). Awareness level analysis of Indonesian consumers toward halal products. Journal of Islamic Marketing, 11(2), 531–546. https://doi.org/10.1108/JIMA-10-2017-0104
[17] Mutia, A. (2022). Konsumsi Produk Halal Tiap Sektor Indonesia Diproyeksikan Meningkat pada 2025. Retrieved from https://databoks.katadata.co.id/datapublish/2022/03/15/konsumsi-produk-halal-tiap-sektor-indonesia-diproyeksikan-meningkat-pada-2025
[18] Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603–620. https://doi.org/10.1108/JIMA-11-2018-0220
[19] Nurhidayana, A., & Juniarti, R. P. (2021). Bagaimana Generasi Milenial Membeli Makanan Halal? Peran Religious Belief, Subjective Norm, dan Halal Awareness. Jurnal Manajemen Dan Bisnis Sriwijaya, 18(4), 213–224. https://doi.org/10.29259/jmbs.v18i4.11957
[20] Septiani, D., & Ridlwan, A. A. (2020). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55–60. https://doi.org/10.15575/ijhar.v2i2.6657
[21] Sholihin, M., & Ratmono, D. (2013). Analisis SEM-PLS dengan WarpPLS 3.0 untuk hubungan nonlinier dalam penelitian sosial dan bisnis. Yogyakarta: Andi.
[22] Suleman, S., Sibghatullah, A., & Azam, M. (2021). Religiosity, halal food consumption, and physical well-being: An extension of the TPB. Cogent Business and Management, 8(1), 1–17. https://doi.org/10.1080/23311975.2020.1860385
[23] Suryowati, B., & Nurhasanah, N. (2020). Label Halal, Kesadaran Halal , Religiusitas dan Minat Beli Produk Kosmetik Halal. Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi Dan Bisnis, 9(01), 11–20. Retrieved from https://ejurnal.swadharma.ac.id/index.php/kompleksitas/article/view/17
[24] Usman, H., Chairy, C., & Projo, N. W. K. (2021). Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food. Journal of Islamic Marketing, 1–22. https://doi.org/10.1108/JIMA-01-2021-0027
[25] Zuhriyah, K., Djaelani, A. K., & Slame, A. R. (2020). Pengaruh Pengetahuan Produk Halal, Religiusitas dan Halal Awareness Terhadap Keputusan Pembelian Kosmetik Halal. E – Jurnal Riset Manajemen PRODI MANAJEMEN, 9(13), 1–16.
Published
2023-12-16
How to Cite
Apriyansyah, R. (2023) “Religiositas Dalam Adopsi Makanan Halal: Peran Mediasi Halal Food Awareness”, Jurnal Ilmiah Hospitality, 12(2), pp. 449-456. doi: 10.47492/jih.v12i2.2928.
Section
Articles
