REBUILDING COMPATITVNESS ATTRACTION OF GOLF TOURISM KOSAIDO COUNTRY CLUB IN SIGAR PENJALIN VILLAGE, TANJUNG DISTRICT, KAB. NORTH LOMBOK
Keywords:
Rebuilding Compatitivness, Tourist Attraction, Golf Kosaido Country Club.
Abstract
This study discusses the strategy of rebuilding the competitiveness of the Lombok Kosido Golf Country Club. which focuses on developing its tourist attraction. Tourism development is the main theory used in this research and data collection uses interview, observation and documentation techniques which are ultimately analyzed descriptively because the data analysis used is descriptive method. The results showed that the attraction found was the product which was divided into four packages. Includes 1 round 18 hole package which is a golf player package at a price of 1,775,000/pax (1 person), 1 round 9 hole package is a golf game package. The one priced at 1.650.000/pax (1 person), the 2 person package 1 round 18 holes is the golf game package at the price of 1.450.000/pax, the 2 person package 1 round 9 hole 1.150.000/pax. The facilities available at Lombok golf kosaido country club include 18-hole golf. APLAGI certificate, golf cart, golf club rental, shoe and umbrella rental, driving range, proshop, locker/toilet, prayer room, restaurant, parking lot. And the panoramas offered at the Kosaido Golf Country Club Lombok are Sire Beach and Medane Beach, Gili Tiga Islands (Trawangan, Meno and Air), Mount Rinjani, Lombok's wildlife. The strategies found and recommended are strangth-opportunities, including offering quality and well-known products at affordable prices, maximizing customer service, maximizing product sales through social media. As well as maintaining the company's image in the eyes of the public so as to increase customer loyalty.
References
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[26] Salz, R.J., Loomis, D.K., dan Finn, K.L. (2001): Development and Validation of a Specialization Index and Testing of Specialization Theory, Human Dimensions of Wildlife, 6, 239–258.
[27] Spivack, S.E. (1997): Health spa development in the US: A burgeoning component of sport tourism, Journal of Vacation Marketing, 4 (1), 65-77. Standeven, J. dan De Knop, P. (1999): Sport tourism, Champaign, IL, Human Kinetics.
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[29] Tourism Victoria. (2003): Victoria’s Tourism Plan: Golf Tourism 2003–2006, Melbourne.
[30] Uysal, M. dan Jurowski, C. (1994): Testing the push and pull factors, Annals of Tourism Research, 21 (4), 844-846.
[31] Weed, M.E., dan Bull, C.J. (1997): Integrating sport and tourism: A review of regional policies in England, Progress in Tourism and Hospitality Research, 3, 129-148
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[2] Chen, J.S. and Gursoy, D. (2001): An investigation of tourist’s destination loyalty and preferences, International Journal of Contemporary Hospitality Management, 13, 79-85.
[3] Creswell, J.W. (2009): Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, SAGE Publication, California.
[4] Data Laporan Industri tahun 2003 (2004), data diperoleh melalui Golf 20/20 pada situs internet http://www.golf2020.com/frip/resources/2004 _frip.pdf.Diunduh pada tanggal 8 Juni 2017.
[5] Data Padang Golf di Indonesia dari 150 Padang Golf Indonesia Berstandar Internasional, data diperoleh melalui situs internet: http://www.pikiran-rakyat.com/olahraga/2016/02/23/361998/150-padang-golfindonesia-berstandar-intenasional. Diakses pada tanggal 7 Juni 2017.
[6] Delpy Neirotti, L. (2003): An introduction to sport and adventure tourism, dalam Hudson, S., ed. Sport and adventure tourism, The Haworth Hospitality Press, New York – USAs,
[7] Fatt, O.T., Hoe, W.E., Mea, K.K., dan Musa, G. (2010): Destination preferences and travel behaviour among golf tourists in Malaysia, Proceeding of 2010 International Conference on Science and Social Research (CSSR 2010), Kuala Lumpur, Malaysia, IEEE, 884-889.
[8] Goeldner, C.R., dan Ritchie, J.R.B. (2012): Tourism Principle, Practice, Philosophies, John Wiley & Sons, Inc., New Jersey, Canada.
[9] Golf Industry Definition (2005), data diperoleh melalui Golf 20/20 pada situs internet http://www.golf2020.com/definitions/. Diunduh pada tanggal 8 Juni 2017.
[10] Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., & Tatham, P.L. (2006): Multivariate Data Analysis (6 th ed.), Pearson Education, Inc., Upper Saddle River, NJ.
[11] Hall, C.M. (1992): Adventure, Sport and Health Tourism, dalam Weilwe, B., dan Hall, C.M., ed., Special Interest Tourism, Bellhaven Press, London.
[12] Hall, C. M. dan Weiler, B. (1992): What’s special about special interest tourism? dalam Weiler, B. dan Hall, C.M., ed., Special Interest Tourism, 1- 14, Belhaven Press, London-England.
[13] Hinch, T. dan Higham, J. (2004): Sport Tourism Development, Aspect of Tourism 13, Channel View Publication, Clevedon, UK.
[14] Judisseno, R.K. (2015): Destination Strategies in Tourist Development in Indonesia, 1945–2014: Problems of Bali Centredness, Disertasi Program Doktor, Victoria University.
[15] Kim, S.S., Chun, H., dan Petrick, J.F. (2005): Positioning analysis of overseas golf tour destinations by Korean golf tourists, Tourism Management, 26, 905-917. Kim, S.S.,
[16] Kim, J.H., dan Ritchie, B.W. (2008): Segmenting overseas golf tourists by the concept of specialization, Journal of Travel & Tourism Marketing, 25 (2), 199-217.
[17] Kim, J.H., dan Ritchie, B.W. (2012): Motivationbased typology: An empirical study of golf tourists, Journal of Hospitality & Tourism Reseearch, 36 (2), 251-280.
[18] Kriyantono, R. (2008): Teknik Praktis Riset Komunikasi, Kencana Prenada Media Group, Jakarta.
[19] Letho, X.Y., O’Leary, J.T., dan Morrison, A.M. (2002): Do psychographics influence vacation destination marketing strategies, International Journal of Contemporary Hospitality Management, 8, 109-126.
[20] Maier, J. dan Weber, W. (1993): Sport tourism in local and regional planning, Tourism Recreation Research, 18 (2), 33–43.
[21] Petrick, J. F., Backman, S. J., Bixler, R. D., & Norman, W. C. (2001): Analysis of Golfer motivations and constraints by experience use history, Journal of Leisure Research, 33, 56-70
[22] Petrick, J. F. (2002): An examination of golf vacationers’ novelty, Annals of Tourism Research, 29, 384-400
[23] Redmond, G. (1991): Changing styles of sports tourism: industry/consumer interactions in Canada, the USA and Europe dalam Sinclair, M.T., dan Stabler, M.J., ed., The tourism industry: An international analysis, hal. 107– 120, CAB International, Wallingford, United Kingdom.
[24] Richard, M.D., Faircloth, J.B. dan Richard, V.P. (1996): Factors considered by players in choosing a golf Course, Business Quest, University of West Georgia, Carrollton, Georgia U.S.A. data diperoleh melalui situs internet http://www.westga.edu/~bquest/1996/golf.ht ml. Diakses pada tanggal 10 Agustus 2017.
[25] Ritchie, B.W. dan Adair, D. (2004) Sport Tourism: An Introduction and Overview dalam Ritchie dan Adair., ed., Sport Tourism: Interrelationships, Impact and Issues, Aspect of Tourism No.14, Channel View Publication, Clevedon, UK.
[26] Salz, R.J., Loomis, D.K., dan Finn, K.L. (2001): Development and Validation of a Specialization Index and Testing of Specialization Theory, Human Dimensions of Wildlife, 6, 239–258.
[27] Spivack, S.E. (1997): Health spa development in the US: A burgeoning component of sport tourism, Journal of Vacation Marketing, 4 (1), 65-77. Standeven, J. dan De Knop, P. (1999): Sport tourism, Champaign, IL, Human Kinetics.
[28] Sugiyono. (2009): Metode Penelitian Bisnis, Alfabeta, Bandung. Tabachnick, B.G., dan Fidell, L.S. (1996): Using Multivariate Statistics (5 th ed), Allyn & Bacon/ Pearson Education, Inc., Boston-USA. Tassiopoulos, D. dan Haydam, N. (2008): Golf tourists in South Africa: A demand-side study of a niche market in sports tourism, Tourism Management, 29, 870-882.
[29] Tourism Victoria. (2003): Victoria’s Tourism Plan: Golf Tourism 2003–2006, Melbourne.
[30] Uysal, M. dan Jurowski, C. (1994): Testing the push and pull factors, Annals of Tourism Research, 21 (4), 844-846.
[31] Weed, M.E., dan Bull, C.J. (1997): Integrating sport and tourism: A review of regional policies in England, Progress in Tourism and Hospitality Research, 3, 129-148
[32] Weed, M.E., dan Bull, C.J. (2004): Sport Tourism: Participants, Policy and Providers, Elsevier Butterworth-Heinemann, Oxford, United Kingdom.
Published
2023-04-01
How to Cite
Aprianto, E., Suteja, I., & Mulyawan, ulfan. (2023). REBUILDING COMPATITVNESS ATTRACTION OF GOLF TOURISM KOSAIDO COUNTRY CLUB IN SIGAR PENJALIN VILLAGE, TANJUNG DISTRICT, KAB. NORTH LOMBOK. Journal Of Responsible Tourism, 2(3), 547-556. https://doi.org/10.47492/jrt.v2i3.2545
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