PENGARUH OPPORTUNITY RECOGNITION DAN INOVASI MODEL BISNIS PADA KINERJA BISNIS INDUSTRI MODEST FASHION
Keywords:
Opportunity Recognition, Inovasi Model Bisnis, Kinerja Bisnis & Modest Fashion
Abstract
Industri modest fashion merupakan salah satu industri yang saat ini sangat berkembang. Namun, perkembangan bisnis ini tentu saja juga dibarengi dengan ketatnya persaingan yang dapat dilihat dengan semakin banyak bermunculan bisnis pada pasar modest fashion. Pelaku usaha harus mampu untuk mengenali peluang (opportunity recognition) agar mampu bertahan dan memenangkan persaingan yang ketat. Lebih lanjut, inovasi model bisnis juga sangat diperlukan untuk membangun keunggulan kompetitif yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh opportunity recognition dan inovasi model bisnis terhadap kinerja bisnis, terutama pada Industri Modest Fashion. Hasil penelitian menunjukkan bahwa opportunity recognition tidak berpengaruh signifikan terhadap kinerja bisnis. Hasil berbeda ditunjukkan dari variabel inovasi model bisnis, yang mengungkapkan bahwa dengan melakukan inovasi pada model bisnisnya maka kinerja dari bisnis tersebut akan meningkat. Hasil penelitian ini menunjukkan jika sebuah bisnis terutama yang bergerak dalam Industri Modest Fashion ingin meningkatkan kinerja bisnisnya maka melakukan inovasi pada model bisnis adalah salah satu cara yang bisa dilakukan.
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[34] Sorescu, Alina B., Jelena Spanjol, 2008, Innovation’s Effect on Firm Value and Risk: Insights from Consumer Packaged Goods, Journal of Marketing, 72 (March), 114–32.
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[36] Heij, C.V., Volberda, H.W. and Van den Bosch, F.A., 2014. How does business model innovation influence firm performance: the effect of environmental dynamism. In Academy of Management Proceedings (Vol. 2014, No. 1, p. 16500). Briarcliff Manor, NY 10510: Academy of Management.
[37] Rubera, G., & Kirca, A. H., 2012, Firm Innovativeness and Its Performance Outcomes: A Meta Analytic Review and Theoretical Integration, Journal of Marketing, 76(3), 130–147. 4
[38] Zulganef, 2013, Metode Penelitian Sosial dan Bisnis, Yogyakarta: Graha Ilmu.
[39] Lubatkin, M., Simsek, Z., Ling, Y., and Veiga, J.F., 2006, Ambidexterity and performance on small to mediumsized firms: the pivotal role of TMT behavioral integration, Journal of Management, 32, 646–672.
[40] Ozgen, E. and Baron, R. (2007) Social sources of information in opportunity recognition: effects of mentors, industry networks, and professional forums. Journal of Business Venturing, 22, 174–192.
[41] Ucbasaran, D., Westhead, P., and Wright, M. (2009) The extent and nature of opportunity identification by repeat entrepreneurs. Journal of Business Venturing, 24, 99–115.
[42] Chandler, G. and Hanks, S. (1994) Founder competence, the environment and venture performance. Entrepreneurship Theory and Practice, 18, 77–89.
[43] Gielnik, M.M., Zacher, H., and Frese, M. (2012) Focus on opportunities as a mediator of the relationship between business owners’ age and venture growth. Journal of Business Venturing, 27, 127–142.
[44] Ireland, R.D., Hitt, M.A., and Sirmon, D.G. (2003) A model of strategic entrepreneurship: the construct and its dimensions. Journal of Management, 29, 963–990.
[45] Ketchen, D.J., Ireland, R.D., and Snow, C.C. (2007) Strategic entrepreneurship, collaborative innovation, and wealth creation. Strategic Entrepreneurship Journal, 1, 371–385.
[46] Vasilchenko, E. and Morrish, S. (2011) The role of entrepreneurial networks in the exploration and exploitation of internationalization opportunities by information and communication technology firms. Journal of International Marketing, 19, 88–105.
[47] Mitchell, J.R. and Shepherd, D.A. (2012) Capability development and decision incongruence in strategic opportunity pursuit. Strategic Entrepreneurship Journal, 6, 355–381.
[48] Foss, N.J., Lyngsie, J., and Zahra, S.A. (2013) The role of external knowledge sources and organizational design in the process of opportunity exploitation. Strategic Management Journal, 34, 1453–1471.
[49] Dencker, J.C. and Gruber, M. (2015) The effects of opportunities and founder experience on new firm performance. Strategic Management Journal, 36, 1035–1052.
[50] Heikkil ̈a, M., Bouwman, H., Heikkil ̈a, J., 2018. From strategic goals to business model innovation paths: an exploratory study. J. Small Bus. Enterprise Dev. 25 (1), 107–128.
[51] Zott, C., Amit, R., 2007. Business model design and the performance of entrepreneurial firms. Organ. Sci. 18 (2), 181–199.
[52] Chesbrough, H., 2007. Business model innovation: it’s not just about technology anymore. Strat. Leader. 35 (6), 12–17.
[53] Gronum, S., Steen, J., Verreynne, M.L., 2016. Business model design and innovation: unlocking the performance benefits of innovation. Aust. J. Manag. 41 (3), 585–605.
[54] Wei, Z., Song, X., Wang, D., 2017. Manufacturing flexibility, business model design, and firm performance. Int. J. Prod. Econ. 193, 87–97.
[2]http://www.harpersbazaar.co.id/articles/read/8/2016/2705/Geliat-Perkembangan-Modest-Wear-di-Indonesia. Diakses pada tanggal 26 Maret 2018.
[3]http://www.kemenperin.go.id/artikel/4051/Mimpi-Indonesia:-Kiblat-Fashion-Muslim-Dunia.Diakses pada tanggal 26 Maret 2018.
[4] Guo, Hai, Jintong, Tang, Zhongfeng, Su, Jerome, A. Katz. 2016. Opportunity recognition and SME performance: the mediating effect of business model innovation. R&D Management, Vol. 47, Issue 3.
[5] Pansuwong, W., 2020. Business model and business model innovation: scholarly incongruence and implications to entrepreneurial firms. International Journal of Trade and Global Markets, 13(1), pp.31-41.
[6] Amit, R., & Zott, C. 2012. Creating value through business model innovation. Sloan Management Review, 53: 41–49.
[7]http://www.harpersbazaar.co.id/articles/read/8/2016/2705/Geliat-Perkembangan-Modest- Wear-di-Indonesia. Diakses tanggal 27 Mater 2018.
[8] Zohreh, Wan Zailan & Mohammad Ali, 2016, The Conceptions Of Modesty And Modest Dress In The Scriptures Of Abrahamic Religions, Afkar, 18(2), 229-270
[9] Lewis, R., 2015, Uncovering Modesty: Dejabis and Dewigies Expanding the Parameters of the Modest Fashion Blogosphere, Fashion Theory 19, no. 2 (2015): 243-270.
[10] Akou, H. M. 2007, Building a New "World Fashion": Islamic DRess in the Twenty-first Century, Fashion Theory 11, no. 4 (2007): 403-422.
[11] Williams, R., & Vashi, G., 2007, Hijab and American Muslim Women: Creating the Space for Autonomous Selves, Sociology of Religion, 68(3), 269-287.
[12] Potts, J., 2009, Lifting the Veil on Fashion: Filling the Gaps Between Modesty and Fashion Apparels, tesis, https://kb.osu.edu/dspace/handle/1811/44568.
[13] Mumin, N.A., 2010, Research on Online Retailing for Modest Fashion, tesis,https://www.research.manchester.ac.uk/portal/files/54506397/FULL_TEXT.PDF.
[14] Cialdini, B.C; Wilhelmina, W; Amy,J.D, Robin, W.D; Irena H., 1998, When Social Role Salience Leads to Social Role Rejection : Modest self Presentation Among Women and Men in Two Cultures, Personality and Social Psychology Bulletin, 24(5), 473- 482
[15] Rauter, R., Jonker, J., & Baumgartner, R. J., 2017, Going one â€TM s own way : drivers in developing business models for sustainability, Journal of Cleaner Production, 140, 144–154.
[16] Venkatraman; Ramanujam, V., 1986, Measurement of Business Performance in Strategy Research: A Comparison of Approaches Massachusetts Institute of Technology, Academy of Management Review, 11(4), 801–814
[17] Parker, C., 2000, "Performance measurement", Work Study, Vol. 49 No. 2, pp. 63-66.
[18] Gray, B.J., Matear, S., Boshoff, C. and Matheson, P.K., 1998b, Developing a better model of market orientation, European Journal of Marketing, Vol. 32 No. 9, pp. 884-903
[19] Ucbasaran, D., Westhead, P., and Wright, M., 2009, The extent and nature of opportunity identification by repeat entrepreneurs, Journal of Business Venturing, 24, 99-115.
[20] Ozgen, E. and Baron, R., 2007, Social sources of information in opportunity recognition: effects of mentors, industry networks, and professional forums, Journal of Business Venturing, 22, 174–192.
[21] Gielnik MM, Frese M, Graf JM, Kampschulte A., 2012a, Creativity in the opportunity identification process and the moderating effect of diversity of information, J. Bus. Ventur. 27(5):559–76
[22] Ireland, R.D., Hitt, M.A., and Sirmon, D.G., 2003, A model of strategic entrepreneurship: the construct and its dimensions, Journal of Management, 29, 963–990.
[23] Sambasivan, M., Abdul, M., and Yusop, Y., 2009, Impact of personal qualities and management skills of entrepreneurs on venture performance in Malaysia: opportunity recognition skills as a mediating factor, Technovation, 29, 798–805.
[24] George, G., & Bock, A., 2011, The business model in practice and its implications for entrepreneurship research, Entrepreneurship: Theory and Practice, 35: 83–111.
[25] Bock, A. J., Opsahl, T., George, G., & Gann, D. M., 2012, The Effects of Culture and Structure on Strategic Flexibility during Business Model Innovation, Journal of Management Studies, 49(2), 279–305.
[26] Lambert, S. C., & Davidson, R. A., 2013, Applications of the business model in studies of enterprise success, innovation and classification: An analysis of empirical research from 1996 to 2010, European Management Journal, 31(6), 668–681.
[27] Chesbrough, H., 2007, Business model innovation: it’s not just about technology anymore, Strategy & Leadership, 35(6), 12–17.
[28] Terrenghi, N., Schwarz, J., Legner, C., & Eisert, U., 2017, Business Model Management: Current Practices, Required Activities and IT Support, 13th International Conference on Wirtschaftsinformatik, 972–986.
[29] Mitchell RK, Busenitz LW, Bird BJ, Gaglio CM, McMullen JS, et al., 2007, The central question in entrepreneurial cognition research 2007, Entrepr. Theory Pract. 31(1):1–27
[30] Zott, C., Raphael, A., Lorenzo, M., 2011, The Business Model: Recent Developments and Future Research, Journal of Management.
[31] Hartmann, M., Oriani, R., & Bateman, H., 2013, The Performance Effect of Business Model Innovation: An Empirical Analysis of Pension Funds, 35th DRUID Celebration Conference 2013, 1–34.
[32] Ibarra, Dorleta, Ali ZB, Juan II, Jaione G., 2020, Business Model Innovation in Established SMEs: A Configurational Approach, Journal of Open Innovation 6,76.
[33] Pervan, Maja dan Josipa Višić, 2012, Influence Of Firm Size On Its Business Success, Croatian Operational Research Review (CRORR), Vol. 3
[34] Sorescu, Alina B., Jelena Spanjol, 2008, Innovation’s Effect on Firm Value and Risk: Insights from Consumer Packaged Goods, Journal of Marketing, 72 (March), 114–32.
[35] Gronum, S., Steen, J., & Verreynne, M.-L., 2016, Business model design and innovation: Unlocking the performance benefits of innovation, Australian Journal of Management, 41(3), 585–605.
[36] Heij, C.V., Volberda, H.W. and Van den Bosch, F.A., 2014. How does business model innovation influence firm performance: the effect of environmental dynamism. In Academy of Management Proceedings (Vol. 2014, No. 1, p. 16500). Briarcliff Manor, NY 10510: Academy of Management.
[37] Rubera, G., & Kirca, A. H., 2012, Firm Innovativeness and Its Performance Outcomes: A Meta Analytic Review and Theoretical Integration, Journal of Marketing, 76(3), 130–147. 4
[38] Zulganef, 2013, Metode Penelitian Sosial dan Bisnis, Yogyakarta: Graha Ilmu.
[39] Lubatkin, M., Simsek, Z., Ling, Y., and Veiga, J.F., 2006, Ambidexterity and performance on small to mediumsized firms: the pivotal role of TMT behavioral integration, Journal of Management, 32, 646–672.
[40] Ozgen, E. and Baron, R. (2007) Social sources of information in opportunity recognition: effects of mentors, industry networks, and professional forums. Journal of Business Venturing, 22, 174–192.
[41] Ucbasaran, D., Westhead, P., and Wright, M. (2009) The extent and nature of opportunity identification by repeat entrepreneurs. Journal of Business Venturing, 24, 99–115.
[42] Chandler, G. and Hanks, S. (1994) Founder competence, the environment and venture performance. Entrepreneurship Theory and Practice, 18, 77–89.
[43] Gielnik, M.M., Zacher, H., and Frese, M. (2012) Focus on opportunities as a mediator of the relationship between business owners’ age and venture growth. Journal of Business Venturing, 27, 127–142.
[44] Ireland, R.D., Hitt, M.A., and Sirmon, D.G. (2003) A model of strategic entrepreneurship: the construct and its dimensions. Journal of Management, 29, 963–990.
[45] Ketchen, D.J., Ireland, R.D., and Snow, C.C. (2007) Strategic entrepreneurship, collaborative innovation, and wealth creation. Strategic Entrepreneurship Journal, 1, 371–385.
[46] Vasilchenko, E. and Morrish, S. (2011) The role of entrepreneurial networks in the exploration and exploitation of internationalization opportunities by information and communication technology firms. Journal of International Marketing, 19, 88–105.
[47] Mitchell, J.R. and Shepherd, D.A. (2012) Capability development and decision incongruence in strategic opportunity pursuit. Strategic Entrepreneurship Journal, 6, 355–381.
[48] Foss, N.J., Lyngsie, J., and Zahra, S.A. (2013) The role of external knowledge sources and organizational design in the process of opportunity exploitation. Strategic Management Journal, 34, 1453–1471.
[49] Dencker, J.C. and Gruber, M. (2015) The effects of opportunities and founder experience on new firm performance. Strategic Management Journal, 36, 1035–1052.
[50] Heikkil ̈a, M., Bouwman, H., Heikkil ̈a, J., 2018. From strategic goals to business model innovation paths: an exploratory study. J. Small Bus. Enterprise Dev. 25 (1), 107–128.
[51] Zott, C., Amit, R., 2007. Business model design and the performance of entrepreneurial firms. Organ. Sci. 18 (2), 181–199.
[52] Chesbrough, H., 2007. Business model innovation: it’s not just about technology anymore. Strat. Leader. 35 (6), 12–17.
[53] Gronum, S., Steen, J., Verreynne, M.L., 2016. Business model design and innovation: unlocking the performance benefits of innovation. Aust. J. Manag. 41 (3), 585–605.
[54] Wei, Z., Song, X., Wang, D., 2017. Manufacturing flexibility, business model design, and firm performance. Int. J. Prod. Econ. 193, 87–97.
Published
2021-07-31
How to Cite
Aini, E., Nurlaily, F., & Asmoro, P. (2021). PENGARUH OPPORTUNITY RECOGNITION DAN INOVASI MODEL BISNIS PADA KINERJA BISNIS INDUSTRI MODEST FASHION. Jurnal Inovasi Penelitian, 2(3), 805-814. https://doi.org/10.47492/jip.v2i3.765
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