PERSONAL BRANDING ADE FADLY PRANATA BINTANG MELALUI MEDIA SOSIAL AKUN INSTAGRAM @ADEFADLYPRANATA

Mardiah Mardiah; Saiful Amri

doi:10.47492/jip.v4i8.3048

Mardiah Mardiah Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Teuku Umar, Aceh, Indonesia
Saiful Amri Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Teuku Umar, Aceh, Indonesia

DOI: https://doi.org/10.47492/jip.v4i8.3048

Keywords: Personal Branding, Instagram, Ade Fadly Pranata Bintang

Abstract

This study aims to examine how Ade Fadly Pranata Bintang personal branding through social media @adefadlypranata Instagram account. This research uses qualitative methodology based on the constructivism paradigm, specifically utilizing qualitative content analysis techniques. Three steps are involved in data analysis: data collection/data reduction, presentation, and interpretation. Data collection is done by observation and documentation. The results showed that the strategy of forming Ade Fadly Pranata Bintang personal branding on the Instagram account @adefadlypranata built by creating interesting content through the Instagram account, with the tools used in developing his personal branding ideas through the Instagram account using two Instagram features, namely: Posts and videos include 8 principles of personal branding created by Peter Montoya. Some branding from Fadly is more dominating in personal development Instagram account branding in the form of: Concern for small communities and with their characteristics that are always friendly, appear simple, embrace, interact, with the community from various existing problems seen in various photo and video posts of his Instagram account. Not only that, Fadly is so active on Instagram social media that he became famous for his branding.

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