ETIKA PROFESI PARIWISATA: PENGGUNAAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI DESTINASI PARIWISATA

  • Febryola Indra Fakultas Pariwisata, Pengelolaan Perhotelan, Universitas Pelita Harapan, Tangerang, Indonesia
  • Cheryl Jocelyn Fakultas Pariwisata, Pengelolaan Perhotelan, Universitas Pelita Harapan, Tangerang, Indonesia
  • Felicia Andyny Harijanto Fakultas Pariwisata, Pengelolaan Perhotelan, Universitas Pelita Harapan, Tangerang, Indonesia
  • Feronia Aitana Iwantoro Fakultas Pariwisata, Pengelolaan Perhotelan, Universitas Pelita Harapan, Tangerang, Indonesia
Keywords: Social Media, Tourist Destinations, Promotions

Abstract

This article will explain the role of social media in promoting tourism destinations. In the digital era that has become more advanced, social media is considered as an effective factor in expanding the reach of tourism destination promotions. This research is research by collecting secondary data from various existing articles and journals related to the topics discussed. The analytical method used is a qualitative method by taking several other journal data sources to be interpreted in explaining the topic of this article. Then, this article will discuss the code of ethics for using social media correctly, how to promote tourist destinations with ethical social media, and the benefits of using social media as a means of promotion

References

[1] Afriani, F., & Azmi, A. (2020, September 6). Penerapan Etika Komunikasi di Media Sosial: Analisis Pada Grup WhatsApps Mahasiswa PPKn Tahun Masuk 2016 Fakultas Ilmu Sosial Universitas Negeri Padang. Journal of Civic Education, 3(3), 331-338. https://doi.org/10.24036/jce.v3i3.372
[2] Budi. (2018). Citra Destinasi Dan Strategi Pemasaran Destinasi Wisata, 14. Retrieved 06 16, 2023, from https://journal.ubm.ac.id/index.php/business-management/article/view/1119
[3] Fajrin, J. (2022, Juni 7). Etika Pengelolaan Media Sosial Instansi Pemerintah – Website Pemerintah Kabupaten Penajam Paser Utara. Penajam Paser Utara. Retrieved Juni 18, 2023, from https://penajamkab.go.id/?p=2924
[4] Gebreel, O. S. S., & Shuayb, A. (2022, Juni). Contribution of Social Media Platforms in Tourism Promotion. International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL),, 1(2), 189-198. https://doi.org/10.54443/sj.v1i2.19
[5] Gohil, N. (2015, April 4). Role and Impact of Social Media in Tourism: A Case Study on the Initiatives of Madhya Pradesh State Tourism, 5, 8. https://d1wqtxts1xzle7.cloudfront.net/37656590/2April_ESS-2066-libre.pdf?1431856032=&response-content-disposition=inline%3B+filename%3DRole_and_Impact_of_Social_Media_in_Touri.pdf&Expires=1687270922&Signature=K1HsbFIhrXwn312xU7JPguniMxxY9alfXMG4jmcco8QiTOb
[6] Kemenkeu. (2021, Juli 26). Etika Bermedia Sosial. Direktorat Jenderal Kekayaan Negara. Retrieved Juni 20, 2023, from https://www.djkn.kemenkeu.go.id/kpknl-pekalongan/baca-artikel/14086/Etika-Bermedia-Sosial.html
[7] Martinez, M. P. L., & Berrozpe, T. I. (2014). Image-focused social media for a market analysis of tourism consumption, 64, 14. https://www.inderscienceonline.com/doi/abs/10.1504/IJTM.2014.059234
[8] Maulinda, R., & Suyatno. (2016). ETIKA KOMUNIKASI DALAM MENGGUNAKAN MEDIA SOSIAL ( INSTAGRAM ) | Maulinda | PROCEEDINGS UNIVERSITAS PAMULANG. Online Journal Systems UNPAM. Retrieved Juni 17, 2023, from http://openjournal.unpam.ac.id/index.php/Proceedings/article/view/1182
[9] Priambada, S. (2015, November). Manfaat penggunaan media sosial pada usaha kecil menengah (UKM. Seminar Nasional Sistem Informasi Indonesia, 41-46.
[10] Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Wiley.
[11] Vianti, O., Kagungan, D., & Yulianti, D. (2021). Strategi Media Branding Pengembangan Sektor Pariwisata Kabupaten Pesisir Barat Sebagai Destinasi Wisata Internasional (Vol. 3). https://administrativa.fisip.unila.ac.id/index.php/1/article/view/68
[12] Warmayana, I. G. A. K. (2018). Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada Era Industri 4.0. JURNAL PARIWISATA BUDAYA, 3(2), 81-92. https://doi.org/10.25078/pba.v3i2.649
[13] Wirawan, P. E., & Semara, I. M. T. (2021). Pengantar Pariwisata. Institut Pariwisata Dan Bisnis Internasional. https://books.ipbipress.id/wp-content/uploads/2022/01/Pengantar-Pariwisata.pdf
Published
2023-07-01
How to Cite
Indra, F., Jocelyn, C., Harijanto, F., & Iwantoro, F. (2023). ETIKA PROFESI PARIWISATA: PENGGUNAAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI DESTINASI PARIWISATA. Jurnal Inovasi Penelitian, 4(2), 351-356. https://doi.org/10.47492/jip.v4i2.2681
Section
Articles