TIKTOK AFFILIATE, A NEW MARKETING CHANNEL FOR BRANDS

  • Diana Novita Universitas Esa Unggul
  • Agus Herwanto Universitas Esa Unggul
  • Khasanah Khasanah Universitas Siber Asaia
Keywords: Tiktok, Tiktok Shop, Tiktok Affiliate, Promote, Creators, Marketplace

Abstract

TikTok, as one of the fastest growing social media, is now adding the TikTok Affiliate feature to it..Tiktok affiliate is one of the feature that tiktok shop offering to the people who wants to get the income through tiktok. In tiktok shop, we can choose wants to be a seller or to be an affiliate. If you choose to be affiliate, you must follow the term and condition that tiktok post. Affiliate marketing is basically a marketing strategy where brands will give certain commissions to those who promote and sell their products successfully. TikTok Affiliate, also known as Tiktok Shop Affiliate, is a sales method that allows creators to monetize their content. The trick is to promote a brand's product and then receive a commission on the sales generated. As a creator, you can promote products that are relevant to your audience, of course, with creative content ideas. So, apart from being a social media platform, Tiktok is now expanding its function to become a marketplace, where many users make buying and selling transactions for various products.

Author Biographies

Diana Novita, Universitas Esa Unggul

Jurusan Teknik Informatika

Agus Herwanto, Universitas Esa Unggul

Jurusan Teknik Informatika

Khasanah Khasanah, Universitas Siber Asaia

Jurusan Teknik Informatika

References

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Published
2023-01-31
How to Cite
Novita, D., Herwanto, A., & Khasanah, K. (2023). TIKTOK AFFILIATE, A NEW MARKETING CHANNEL FOR BRANDS. Jurnal Inovasi Penelitian, 3(9), 7467-7472. https://doi.org/10.47492/jip.v3i9.2437
Section
Articles