Marketing Communication Strategy to Increase Tourism Potential in Kuningan, West Java
Keywords:
Marketing communication; tourism potential; Brass.
Abstract
Located in Kuningan Regency, Putri Palutungan Waterfall is a major cultural and tourist attraction. The tourism potential of Kuningan Regency is also supported by accessibility and excellent transportation infrastructure. Several bridges were built to make it easier for tourists to access the tourist attraction area which was once divided by many rivers. With mountain forests, clear waterfalls, and fresh mountain air, Curug Putri Palutungan has a lot to offer tourists, both in terms of natural beauty and adventure. In conducting a descriptive study of the object of writing, the author uses a qualitative method, which is suitable for searching the social and communication fields in particular. In order to better understand the psychological aspects, behavior, attitudes, responses, opinions, feelings and desires of a person or group. Qualitative writing method will be used. The Youth, Sports and Tourism Office at Curug Putri Palutungan, Indonesia, uses a variety of marketing tools to promote the region's tourism potential, including banners and billboards, print media advertisements, online media advertisements, and Kuningan FM radio advertisements.
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[2] Bogan, E. (2014). “Communication and Promotional Policies in Tourism Marketing.” 1(1): 1–6.
[3] Debski, M. (2013). “Marketing Communications as a Tool to Build the Competitiveness of Tourist DestinationsIssues of Choice.” Management 17(1): 259–72.
[4] Font, X. and McCabe, S. (2017). "Sustainability and Marketing in Tourism: Context, Paradoxes, Approaches, Challenges and Their Potential." Journal of Sustainable Tourism 9582. https:// doi.org/10.1080/09669582.2017.1301721.
[5] Gil-saura, I. (2011). “Integrated Marketing Communications and Information and Communication Technology in the Hospitality Sector: Analysis of Their Use and Development in Dalmatian Fi Rst-Class and Luxury Hotels.” 9:401–14.
[6] Gorlevskaya, L. (2016). “Building Effective Marketing Communication in Tourism.” Studia commercialia Bratislavensia 9(35): 252–65.
[7] Hasbullah, Hatta, M., and Arifin, Z. (2018). The Communication Pattern of Lhokseumawe City Wilayatul
[8] Hisbah in the Implementation of Amar Makruf Nahi Mungkar. Journal of the Budapest Institute of International Research and Criticism. vol. 1, No. 4, 194-205.
[9] Icoz, O., Curse, A., and Icoz, O. (2018). “Social Media and Consumer Purchasing Decisions in Tourism: The Case of Turkey.” 16:1051–66.
[10] Kotler, P., and Armstrong, G. (2012). Principles of Marketing, Issue 14. New Jersey: Prentice-Hall Published.
[11] Kotler, P., and Keller, K., L. (2009). Marketing Management. 13th edition. New Jersey: Pearson Prentice Hall.
[12] Lim, Y., Chung, Y., and Weaver, P., A. (2012). “The Impact of Social Media on Destination Branding:
[13] Video versus Video Produced by Destination Marketers.” Journal of Holiday Marketing 18(3):
[14] 197-206.
[15] Nugraha, Rizki Nurul (2018). The influence of rich media advertising on the decision to purchase a honeymoon package for Bali Kerobokan - Seminyak - Petitenget on Bulanmadu.com. Retrieved from http://journal.unas.ac.id/oikonomia/article/viewFile/514/408
[16] Sahin, G., G., and Sengün, G. (2018). “The Influence of Social Media on Tourism Marketing: Study Among Students.” 4(5): 772–86.
[17] Siswanto. (2007). Tourism Objects and Types in View of Tourism Development. Jakarta: Kanisius.
[18] Stanton, W., J. (2008). Marketing Basics. New York: Mc. Graw Hill Inc.
[19] Tichaawa, T., M., Mhlanga, O., and Sicwebu, S. (2017). “Impact of Information Communication Technology (ICT) on Tourism Business in East London, South Africa.” Economics 13(3).
[20] Ariyanto, A., Sudarsono, A., Ivantan, I., Akbar, MF, & Munarsih, M. (2020). Development of the
[21] Potential of Angkrek Curug Tourism Destinations through Social Media in Kp. Cimuncang, Karangnunggal Village, Tasikmalaya Regency, West Java. BAKTIMAS: Journal of Community Service, 2(2), 95-99.
[22] Astuti, M., & Nurdin, R. (2022). Digital marketing assistance for the development of tourist villages using social media in the hamlet of Turunan Girisuko Panggang Gunungkidul. KACANEGARA Journal of Community Service, 5(1), 59-66.
[23] Bakhri, S., & Futiah, V. (2020). Assistance and Development of MSME Product Marketing
[24] Management Through Digital Technology During the Covid-19 Pandemic. Journal of Social Loyalty, 2(2), 50-70.
[25] Dewi, CIRS (2021). Efforts to develop and market MSMEs in maintaining the economic stability of rural communities due to the COVID-19 pandemic. JAMAICA: Journal of Community Service, 2(2), 54-60.
[26] Lubis, EE, Nasution, B., Rasyid, A., & Yohana, N. (2020). Training on the Application of Social Media Marketing as Agro-tourism Promotion Media in Bunga Raya Village, Bunga Raya District, Siak Regency. Journal of Community Development & Empowerment, 1(2), 103-112.
[27] Sholeh, M., Rachmawati, RY, & Susanti, E. (2020). Using the Canva Application to Create Image Content on Social Media as an Effort to Promote SMB Product Results. SELAPARANG Journal of Progressive Community Service, 4(1), 430-436.
[28] Waruwu, K., Bakti, IR, Yunita, M., & Hasanah, U. (2021). EXPLANATION AND ASSISTANCE
[29] ON THE USE OF SOCIAL MEDIA SYSTEMS FOR HOUSEWIVES IN INCREASING THE
[30] TURNOVER OF SALES PRODUCTS OF Snack products typical of the archipelago in SUKA MAJU VILLAGE, SUNGGAL DISTRICT, DELI REGENCY, SERDANG, NORTH SUMATRA. Journal of Community Service METHABDI, 1(1), 19-27.
[31] Yesicha, C., Sari, GG, & Faisal, G. (2019). Assistance in the use of social media in developing the ecotourism potential of Red Lake on Rangsang Island, Riau Province. Scientific Bulletin of Nagari Building, 2(2), 75-87.
[32] Zulaikha, TSA, Fauzan, S., Khadijah, TAZ, & Fahmiyah, W. (2021). Assistance in the Development of Digital Marketing for Gubugklakah Tourism Village, Malang Regency. Economic Friday:
[33] Journal of Community Service, 2(3), 168-174
Published
2022-11-02
How to Cite
Tshania, M. (2022). Marketing Communication Strategy to Increase Tourism Potential in Kuningan, West Java. Jurnal Inovasi Penelitian, 3(6), 6599-6604. https://doi.org/10.47492/jip.v3i6.2118
Section
Articles
Copyright (c) 2022 Jurnal Inovasi Penelitian
This work is licensed under a Creative Commons Attribution 4.0 International License.
