OPTIMALISASI UMKM MELALUI PENINGKATAN INOVASI DAN PEMASARAN PADA MASA PANDEMI DI DESA CIBEUREUM KECAMATAN CISARUA KABUPATEN BOGOR

  • Ismartaya Ismartaya Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
  • Ade Supriatna Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
  • Agung Ferdiansyah Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
  • Ari Nurpratomo Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
  • Asep Suryana Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
  • Ipat Latipah Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
  • Mohamad Hafid Zakaria Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
  • Muhammad Abian Nurdiansyah Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
  • Muhammad Syahrul Ramadhana Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
  • Siti Firda Parida Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
  • Pena Pena Prodi Manajemen, Fakultas Ekonomi, Universitas Djuanda. Bogor
Keywords: MSMEs, Product Innovation & Marketing Management

Abstract

Optimization UMKM through increased innovation and marketing during the pandemic in Cibereum Village, Cisarua District, Bogor Regency (a case study on the "Gemblong" business group in Cibereum Village, Cisarua District, Bogor Regency). Development of increased innovation and digital marketing during the Covid 19 pandemic is carried out so that business players who The majority are classified as businesses that are threatened with closure due to the inability to spin capital money to carry out production, the price of raw materials is increasing but they do not have a stable market share. the tourism potential of the Puncak Bogor route. the incessant marketing through internet media, it is hoped that the name gemblong will stick as the Iconic Cibereum Village. Apart from being time efficient, this marketing medium is also known to be cost-effective. however, some entrepreneurs are constrained by limited human resources and facilities. to market the product.

References

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Published
2021-01-24
How to Cite
Ismartaya, I., Supriatna, A., Ferdiansyah, A., Nurpratomo, A., Suryana, A., Latipah, I., Zakaria, M., Nurdiansyah, M., Ramadhana, M., Parida, S., & Pena, P. (2021). OPTIMALISASI UMKM MELALUI PENINGKATAN INOVASI DAN PEMASARAN PADA MASA PANDEMI DI DESA CIBEUREUM KECAMATAN CISARUA KABUPATEN BOGOR. E-Amal: Jurnal Pengabdian Kepada Masyarakat, 1(1), 31-38. Retrieved from https://stp-mataram.e-journal.id/Amal/article/view/388
Section
Articles