BRANDING IN THE DEVELOPMENT OF MATARAM ANCIENT KINGDOM TOURISM VILLAGE IN PLERET KELURAHAN BANTUL, YOGYAKARTA SPECIAL REGION

  • Itok Dwi Kurniawan Universitas Sebelas Maret
  • Lia Lestari Faculty of Law, Sebelas Maret University, Surakarta
  • Muhammad Yusuf Airlangga Faculty of Law, Sebelas Maret University, Surakarta
Keywords: KKN UNS; Tourism Village; Branding; Pleret;Local Potential

Abstract

The development of tourist villages is one of the efforts to improve the local community's economy. The development of the potential possessed by the village is one way out that can be offered. Pleret Village, which is located in Pleret District, Bantul Regency, Special Region of Yogyakarta, has various potentials that can be developed. Especially in the field of tourism. The development of tourism potential owned by Pleret is still in the development and revitalization stage. The tourism village branding activities carried out by the 2021 UNS KKN TIM include making profile videos, tourism village logos, and publications on social media. This branding activity is carried out to introduce or promote the potential of Pleret village, especially in the field of tourism to a wide audience. The more recognition of the potential possessed by the village of Pleret will later bring in domestic tourists and will increase the economic lift of the surrounding community who had been affected by the pandemic. Tourism village branding carried out by the 2021 UNS KKN TEAM in collaboration with various parties who participated in helping the smooth running of the program. The expected output is being able to raise the tourism potential of Pleret village, helping to increase MSMEs around tourist destinations, fiber being able to provide a new perspective where the digital world has a very effective and efficient role in various fields, especially in this case tourism village marketing.

References

1. Trisnawati, Aditya Eka, et al. 2018. Development of Tourism Villages and Community Empowerment Based on Local Potential. Journal of Education: Theory, Research, and Development, 3(1), 29-33
2. R. Kusumastuti. 2020. Literature Review of Village Tourism, page 15. http://eprints.umpo.ac.id/5764/3/BAB%20II.pdf, accessed 10 September 2021 at 08.06
3. https:// kec-pleret.bantulkab.go.id/hal/profile
4. Instruction of the Minister of Home Affairs Number 22 of 2021 concerning the Enforcement of Restrictions on Community Activities Level 4 Corona Virus Disease 2019 in Java and Bali Regions
Published
2022-01-20
How to Cite
Kurniawan, I., Lestari, L., & Airlangga, M. (2022). BRANDING IN THE DEVELOPMENT OF MATARAM ANCIENT KINGDOM TOURISM VILLAGE IN PLERET KELURAHAN BANTUL, YOGYAKARTA SPECIAL REGION. E-Amal: Jurnal Pengabdian Kepada Masyarakat, 2(1), 905-1000. Retrieved from https://stp-mataram.e-journal.id/Amal/article/view/1165
Section
Articles